SWOT-analysis of your career searching for new opportunities
- How can one analyze himself/ herself in order to see new opportunities?
- By what criteria can one estimate his/ her career?
SWOT-ANALYSIS OF YOUR CAREER: SEARCHING FOR NEW OPPORTUNITIES!
In order to promote something successfully (a product, service, a store, a brand, a presidential hopeful) marketing experts use a SWOT-analysis. This tool was first used in Harvard 1963, and thanks to its utility it’s become extremely popular. It is true, the SWOT-analysis can be applied to absolutely different fields, including the employment sector. Don’t forget that the place where we search for a job is the labour market.
When looking for a job it’s important not just to know your merits and flaws, but also to be alert to what’s going on around you. So, the SWOT-analysis can help you to sort yourself out as well as to figure out the environmental conditions. SWOT is an abbreviation for:
S - strengths,
W - weaknesses,
O - opportunities,
T - threats.
The goal is – to analyze yourself and your environment by these 4 criteria.
STRENGTHS. These are your merits. These are you skills, knowledge, experience, achievements and acquirements. Put down all your plus points.
TRY TO FIND THOSE FEATURES THAT WOULD MAKE YOU DIFFERENT FROM OTHER SPECIALISTS OF YOUR PROFESSIONAL FIELD.
Perhaps, you’ve done a course abroad or you’ve taken part in international projects. Or you might have publications in some credible professional periodicals. Or, for instance, being an office worker you’ve held workshops on some interesting subject as a hobby. Or, for example, having an art profession you used to be fond of statistics (this demonstrates your analytical abilities). Or vice versa – being a “hard” analyst you love writing poems or painting pictures in your free time (these demonstrate your creativity). Look deep inside you and find your best strengths. MAKE SURE your strengths are clearly described and easy to notice in your resume.
WEAKNESSES. They must be detected so that you could improve, eliminate or at least minimize them, by, for instance, working around gaps in your knowledge and etc. To do so you need to understand what is in demand on the labour market, what is valued. Because your latest place of employment (no matter whether you’re still working there or have already quitted) may give a wrong general picture.
STUDY THE MARKET LOOKING FOR YOUR PROFESSION VACANCIES. TAKE SPECIAL NOTICE OF THE EMPLOYERS’ REQUIREMENTS AND DECIDE WHETHER YOU’RE ABLE TO MEET THEM.
What shall I do if I don’t have the skills that are in demand? Well, get them as soon as possible! The way doesn’t matter - you can take courses, or study at webinars or you can even enter a university in order to get a second university degree… What does matter here - is to be supremely equipped. PUT DOWN your weaknesses and state THE WAYS and THE TERMS by and within which you’re going to improve your professional level.
OPPORTUNITIES. This is, I believe, the most crucial point of all. Try to take a broader look at your opportunities.
DO YOU LOOK THROUGH 1-2 SECTIONS ON THE JOB SERACH WEBSITES? TRY SERACHING IN OTHER SECTIONS, DEPENDING ON YOUR SKILLS AND EXPERIENCE.
Suppose, you’re a records manager and there’re no suitable vacancies. But 2 years ago you took the financial accounting courses. Perhaps refreshing your knowledge and searching in the “financial” section would be a reasonable thing to do. When crisis comes people happen to work as fitness instructors if they’re young and healthy enough, of course. Have a think about it, try looking in other sections. You might get a brilliant idea of how to broaden your opportunities.
THREATS. You should keep this point in your mind but don’t overstress it too much. Our imperfect world has got enough threatening factors: situation in the country and in the world, state of the company you work for, even your boss’s mood (in case he/ she is inclined to hot-headed immediate decisions). Your best safety against any threats is all the things you know and can do, your reputation, reference letters from those people, who have worked with you. Invest time and energy into your competence, take a broader look at your opportunities, be more determined and vigorous when searching for a job – and you’ll feel much more confident on the labour market.
SEE ALSO: PERHAPS IT’S TOO EARLY TO QUIT?